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iPad: The New Mobile Marketing Channel

April 8th, 2010 10:50am UTC 0

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The iPad from Apple is more than just a grown up iPod Touch. Instead, the device masquerades as a replacement for the conventional netbook and desktop, with all the subtleties we’ve come to love from the mobile environment. The bigger form factor, a large high-resolution touch screen, and the built-in mobile Internet connectivity make it the most exciting content distribution platform yet. Here at Addictive Mobility, we’ve been studying this new technology breakthrough with much interest and assessing its impact on the mobile marketing community in general.

The affluence of print media has been diminishing steadily over the past decade and with it the measurable success of print advertising. The emergence of the Apple iPad offers a unique opportunity for tradition media such as newspapers, magazines and in some cases television, to monetize premium content in a sustainable and familiar environment. This new mobile channel offers a paradigm shift for marketers and new media the convergence of Print and Mobile advertising, with Publishers and Advertisers picking the best of both worlds.

The real-time nature of news and content, has long underscored the rich quality content offered by established publications over blogs and online news outlets. Television networks have witnessed a similar shift in audience to online sources, with social media services such as YouTube becoming the preferred medium for video distribution. The iPad positions itself to give traditional media a second wind and unprecedented reach on the fast growing mobile medium.

Over the last few months our engineers and social media scientists have been busy dissecting and examining the iPad’s mobile technology and social media potential to leverage this new platform for impactful marketing campaigns. Addictive Mobility is presently in the process of accumulating mobile ad inventory on the iPad, with properties designed specifically for the platform by reaching with our network of premium publishers.

We are excited to help you and your clients discover the potential of this strange new platform and look forward to hearing you!

Dilshan Kathriarachchi,
CTO, Addictive Mobility.