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03.10.2007 AddictiveMobility™ Partners with the City of Toronto for Art Event Nuit Blanche
AddictiveMobility™ recently partnered with the City of Toronto to launch a unique custom mobile social media program consisting of multiple live screens, SMS, IVR, and web-to-mobile technology. Details
27.06.2007 Addictive Powers Festival Promotion
Canadian music & film festival North by Northeast gave festival goers an interactive experience with help from key sponsor Rogers Wireless, and its interactive billboard powered by AddictiveMobility™ when the event was staged earlier this month. Details
23.03.2007 Calvin Klein uses SMS with Digital Billboards to Launch the CK IN2U Fragrance
Calvin Klein, one of the world's most reputable fashion designer brands, created a buzz in the busy city of Toronto to launch their new text-friendly fragrance using mobile marketing technology powered by AddictiveMobility™. Details
07.03.2007 Mobility Takes Artist to International Mobile Market
AddictiveMobility™ has recently launched its first bilingual mobile campaign for Ninemuse recording artist Chantal Chamandy. The campaign, which is already launched in Canada, is scheduled to launch in the United States and Egypt, which will connect the singer to a quarter billion mobile subscribers. Details
01.12.2006 Brisk Goes Mobile
The Pepsi-Lipton Partnership in Canada recently launched the communication on cell phones targeting teens.
An October SMS message read: Brisk has new ringtones and wallpapers for Halloween costumes, party ideas and 2 send free SMS go 2 brisk.ca. ShhSnew contest coming soon B first 2 play!
Details
30.10.2006 Brisk Woos Consumers with Free Mobile Content
Pepsi-Lipton iced tea brand Brisk has recently launched the third phase of a mobile marketing initiative that enables consumers to access free mobile content from the brands website and download it to their handset. Powered by AddictiveMobility™, the application offers free Brisk-branded ringtones and wallpapers to customers as an incentive to connect with the product.
Details
02.10.2006 Mobile Results Stem from Direct Contact with Consumer
After trying various marketing techniques to reach out to a responsive audience, AddictiveMobility™ experimented another method and hit the jackpot. The mobile marketing company found that the most effective way to reach its youth audience was through direct contact and going face-to-face with the target market on campus locations.
Details
27.07.2006 Mobile Marketing: An Agency Perspective
Check out this great ad from Optimus in Portugal, which demonstrates the viral power of mobile. A woman discovers a beached whale and, via mobile, sends video and picture messages to all her friends. This results in a large gathering, and, somehow, they actually manage to push the whale back into the ocean.
Details
30.06.2006 Report: Mobile Marketing May Hit 10 in 2010
According to a new report released by the Shosteck Group, the mobile advertising industry will be worth $10 billion dollars by 2010. Shosteck points out the three advantages that mobile has over other forms of advertising: the ability to target ads by location, the ability to personalize ads to a particular user, and the ability to run time-sensitive campaigns.
Details
AddictiveMobility™ recently partnered with the City of Toronto to launch a unique custom mobile social media program consisting of multiple live screens, SMS, IVR, and web-to-mobile technology. Details
27.06.2007 Addictive Powers Festival Promotion
Canadian music & film festival North by Northeast gave festival goers an interactive experience with help from key sponsor Rogers Wireless, and its interactive billboard powered by AddictiveMobility™ when the event was staged earlier this month. Details
23.03.2007 Calvin Klein uses SMS with Digital Billboards to Launch the CK IN2U Fragrance
Calvin Klein, one of the world's most reputable fashion designer brands, created a buzz in the busy city of Toronto to launch their new text-friendly fragrance using mobile marketing technology powered by AddictiveMobility™. Details
07.03.2007 Mobility Takes Artist to International Mobile Market
AddictiveMobility™ has recently launched its first bilingual mobile campaign for Ninemuse recording artist Chantal Chamandy. The campaign, which is already launched in Canada, is scheduled to launch in the United States and Egypt, which will connect the singer to a quarter billion mobile subscribers. Details
01.12.2006 Brisk Goes Mobile
The Pepsi-Lipton Partnership in Canada recently launched the communication on cell phones targeting teens.
An October SMS message read: Brisk has new ringtones and wallpapers for Halloween costumes, party ideas and 2 send free SMS go 2 brisk.ca. ShhSnew contest coming soon B first 2 play!
Details
30.10.2006 Brisk Woos Consumers with Free Mobile Content
Pepsi-Lipton iced tea brand Brisk has recently launched the third phase of a mobile marketing initiative that enables consumers to access free mobile content from the brands website and download it to their handset. Powered by AddictiveMobility™, the application offers free Brisk-branded ringtones and wallpapers to customers as an incentive to connect with the product.
Details
02.10.2006 Mobile Results Stem from Direct Contact with Consumer
After trying various marketing techniques to reach out to a responsive audience, AddictiveMobility™ experimented another method and hit the jackpot. The mobile marketing company found that the most effective way to reach its youth audience was through direct contact and going face-to-face with the target market on campus locations.
Details
27.07.2006 Mobile Marketing: An Agency Perspective
Check out this great ad from Optimus in Portugal, which demonstrates the viral power of mobile. A woman discovers a beached whale and, via mobile, sends video and picture messages to all her friends. This results in a large gathering, and, somehow, they actually manage to push the whale back into the ocean.
Details
30.06.2006 Report: Mobile Marketing May Hit 10 in 2010
According to a new report released by the Shosteck Group, the mobile advertising industry will be worth $10 billion dollars by 2010. Shosteck points out the three advantages that mobile has over other forms of advertising: the ability to target ads by location, the ability to personalize ads to a particular user, and the ability to run time-sensitive campaigns.
Details
